Caryn Ginsberg

Strategic advisor for farm animal advocacy leaders

Farm animal advocacy requires difficult choices about where to direct effort and how to evaluate impact. Caryn Ginsberg brings more than 25 years of experience in animal protection strategy, working with senior decision-makers and serving on boards in the field.She is especially good at taking in large amounts of complex information, identifying what matters most for success, and helping leaders make strategic choices with confidence.

Insight that Drives Change

The most effective advocacy strategies are built on what the research shows, honest questions about priorities, and a close look at results.

  • What trends and shifts should be shaping our work?

  • How can organizations, programs, or approaches best contribute to progress?

  • What matters most to success?

  • Where should limited resources go?

  • How do we know if we're achieving the impact we want?

Experience

  • Strategy consultant to animal protection organizations, including Humane Farm Animal Care, Humane World for Animals, Animal Legal Defense Fund, and Center for Animal Law Studies

  • Board of Directors for Faunalytics, Farm Sanctuary, Institute for Humane Education

  • President, Summit for the Animals (national coalition)

  • Adjunct professor of strategy and marketing, Johns Hopkins University and Humane Society University

  • Speaker at the AVA Summit, Taking Action for Animals, Human Behaviour Change for Animal Welfare (UK), and others

What People Say

"Her greatest strength is to process large amounts of information, distill it, and make sense of it."
— Che Green, Founder, Faunalytics"Caryn's approach to reviewing our campaigns became part of our ongoing work to choose new initiatives and craft effective strategies."
— Heidi Prescott, Senior Vice President, Humane World for Animals

Animal Impact

Animal Impact: Secrets Proven to Achieve Results and Move the World (2011) is Caryn's book on strategy, persuasion, and results-focused advocacy. Peter Singer called it "the practical handbook every activist should read."Download free PDF | Buy hard copy on Amazon

Free Guide

10 Questions to Save More Lives outlines essential planning questions for animal protection organizations, programs, and campaigns.Download free PDF

Start a Conversation

If you're working on farm animal advocacy strategy and would like to talk, please use the form below.