Animal Impact

Your How-to Book for Effective Advocacy

From animal welfare to animal rights, humane advocacy can be both inspiring and challenging. Stopping animal cruelty and replacing it with compassion isn’t easy.

Every day, animal protection advocates invest time, expertise, money, and energy to make the world better for animals, but often with little to show for it.  People, businesses, and governments are slow to change. For every encouraging sign of progress, there’s a disappointment. What makes the difference between gaining ground and falling short?

There is a proven way that gets better results. Find out what leading advocates know that allows them to rack up wins for animals. In Animal Impact: Secrets Proven to Achieve Results and Move the World, you’ll discover a simple, yet powerful, seven-step framework that works for personal activism, local programs, online presence, national campaigns, and global efforts. These ideas have  been transforming advocacy for more than 10 years. You can use them to take your impact to the next level, help other advocates learn what it takes, or both.

Digital versions FREE at Smashwords.

 Discover Proven, Practical Approaches.

Here’s just a sample of what you’ll learn in Animal Impact:

• What question all people ask – and you must answer – when you try to get them to change
• Five barriers that stop people from taking action that helps animals
• Why you will rarely know what will be most effective … and how to find out
• How one organization avoided wasting thousands of dollars and you can too.
• A tool to craft messages that rise above the opposition, including a source of resistance you may have overlooked
• How the way you talk about your day may be undermining your results
• Two simple questions to improve your advocacy right now

Digital versions FREE at Smashwords.