About Caryn

Animal advocacy is rewarding, but hard. The advertising budget for McDonald’s in the U.S. alone is more than 7 X the combined budget of farm animal advocacy groups in North America. It’s critical for you and your team to always be thinking better.

That’s what I do. I help leaders think better… about their organizations, programs, and campaigns. I do that by helping you use data, analysis and strategic thinking to get better results faster. 

Clients appreciate my ability to help them cut through information overload, rise above everyday demands, and generate new ideas on how to succeed. Then they can set and act on priorities to achieve more impact. 

In addition to consulting, here are just some of the other ways I’m helping advocates win victories for animals:

• Board president for Faunalytics, the only nonprofit dedicated to market research across the full range of animal protection issues
• Advisory board member for Institute for Humane Education and Jewish Veg
• Author – Animal Impact: Secrets Proven to Achieve Results and Move the World, about applying business marketing principles to influence change more effectively
• Speaker – AVA Summit, Animal Rights National Conference, Human Behaviour Change for Animal Welfare, HSUS Expo, Taking Action for Animals
• Past instructor for Humane Society University in strategy and measurement

If you’re interested in more detail on my background and perspectives, check out this article from the blog Animal Matters.

Let’s talk about how I can contribute to your work to help animals.